Hi, I'm Karina

From the front desk to the funnel.

I spent four years answering the phone, booking clients and learning every treatment at a med spa. Then I built the funnel that filled its calendar. This is my story, my first case study, and a free guide to the lessons I learned along the way.

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hablo español
Karina, founder of Pretty Booked, smiling by the ocean
Front desk → funnel builder
My story

I didn't learn med spa marketing in a course. I learned it answering the phone.

Almost nobody in marketing has done every job between the ad and the treatment room. I have, and it's the reason I see things other marketers miss.

  1. The start
    Born and raised in Venezuela

    Proud of it, always. I trained as a lawyer, then lived two years in Mexico before moving to the US five years ago.

  2. Always
    The techy girl and the gamer

    I've always been the one figuring out the tech, so ending up in funnels and automations was no accident.

  3. Before
    Content creator for brands

    I already understood ads, content and numbers when I walked into the med spa.

  4. Personal
    Acne, my whole life

    It's why I went deep into skin research and treatments long before it was my job.

  5. 4 years
    Inside a med spa

    Receptionist, then booking, then learning every treatment: Botox and other neurotoxins, fillers, PRF EZ Gel, PRP, body sculpting, laser, microneedling, facials and peels. Injectables are my favorite.

  6. The turn
    Three agencies, one bad math problem

    The last setup spent $10,000 on ads plus $6,000 in fees and brought in about $5,000. I took the numbers to my boss and asked for one shot.

  7. The proof
    $793 in ads → $7,037 in revenue

    My first funnel: one PRF under-eye offer at $299 with a $29 deposit, one ad set at $28 a day, fast follow-up and a nurture that never let a lead go cold. 54 leads and 16 bookings in 31 days.

  8. Now
    Pretty Booked

    I'm building the same system for spa and salon owners, under one rule: respect and full transparency, always.

What the front desk taught me

Four truths every owner should hear.

“How much?” isn't a lead yet.

It becomes a booking when the answer includes what she gets and an easy next step.

The fastest reply usually wins.

Not the cheapest price. When someone asks, she's ready right now.

Pain and price kill bookings.

Answer “does it hurt?” and “how much?” before she has to ask, and the call starts halfway to yes.

Your no-shows aren't rude.

Most of the time, the reminders were missing.

Case study · med spa · PRF under-eye

$793 in ads. $7,037 in revenue. 31 days.

Westlake Body Sculpting Medspa had worked with three agencies, with generic offers, generic creatives and leads that went cold.

8.9xreturn on ad spend*
54leads
$14.68cost per lead
16appointments booked
01
One focused offer

PRF under-eye at $299, with a $29 deposit to book.

02
One ad set, one page

$28 a day, sending people to a dedicated landing page.

03
Speed-to-lead + nurture

Calls and texts until every lead was reached; the deposit kept bookings on the calendar.

04
Front desk training

Call scripts and objection handling for pain and price, so more calls became bookings.

“Karina is a life changer.”
Ana Miron
Owner, Westlake Body Sculpting Medspa
Why it worked

I'd worked the front desk.

I knew clients back out over pain and price, so the page and the follow-up answered both before anyone had to ask.

*Revenue includes one client who added Botox and fillers.

Off the clock

Life behind the laptop.

Happiest on the water

Beach days, paddleboarding and hikes, with my three dogs waiting on the shore.

Gamer by heart

The same brain that loves a good game loves building a funnel that works.

Lawyer by degree

It's why I read every contract and never promise what I can't control.

What I stand for

Respect and transparency.

Non-negotiable. You'll always see every number, the good ones and the bad ones.

Born in Venezuela 🇻🇪English & español3 dogsInjectables nerdTechy girl
FREE GUIDE FOR SPA & SALON OWNERS

Why is Tuesday empty?

Everything the front desk taught me, in a 60-minute self-audit. Find exactly where your bookings leak, and how to fix each one.

  • The 8 places spas and salons lose bookings, from your Instagram bio to your reviews
  • A checklist and 3 free fixes for each leak
  • Your scorecard, plus 5 copy-paste scripts for “how much?”, “does it hurt?” and more
Send me the free guide

Free, instant download. No spam, ever. Prefer Instagram? DM me “GUIDE”.